SEO firms will use or exaggerate this myths in order for them to land a contract. They will say that these things will keep you on top, whereas, in reality this may get your web site not only poor ranking, but may altogether be banned.
These top 7 myths are strongly disapproved for use in SEO, as some of them are almost as old as the internet.
Top 7 SEO myths
- Meta tags
- Multiple Domain Names
- Doorway and Gateway pages
- Constant update
- Expensive SEO experts
- Self-Optimized pages
- Search Engines are not as good as other media
Meta tags
A few years ago, meta-tags are created to be used by the web-masters to assist them. They were created also to help search engines tell what the certain web-page is all about. As a result when people start to realize this, they abused this. Now the search engines have found a way to get over with this, as such, it is now almost useless to try the same thing again.
Multiple Domain Name
A myth that was so much abused before. Having multiple domain names as, of this time is not only a time consuming process to maintain but an expensive strategy as well. One of the reasons why such a myth is now unusable is that search engines now penalized mirror sites. And if some company say, have 10 domains, not only does they have to pay for each of them, they also have to maintain and configure them so as not to appear as a mirror site to each other. Mirror sites are now penalized thus, making this myth a dangerous SEO strategy.
Doorway and Gateway pages
A myth that is almost as old as the internet itself. Doorway and Gateway pages are illegal for the most part and should be avoided. This method has created a lot of spam in Search engines.
Constant update
Contrary to popular belief constant update may harm your website more than it can help.. Once a website is properly optimized it should yield excellent rank, as well as have a steady supply of visitors surfing the web page.
Expensive SEO experts
This may stem from the tide that the Search Engine Optimizers have no standard rates on their services thus some SEO may be cheap while others are thought of as expensive when in reality, SEO gives a higher ROI (rate of return) than any PTBL. They are also a lot cheaper than pay per click (PPC) and other advertising.
Self-Optimized pages
SEO has become a specialized field. Whereas, before a few tweaks of meta tags, insert a keyword and constant update provide good rankings, now, such things are next to useless as the search engines algorithms are evolving and changing frequently. Thus it must take a lot more time than it used to
Search Engines are not as good as other media
Most people buy products from companies by searching for their products on search engines and not go directly to the company's website (or URL) that produced them (only 9% of web surfers know how to go to the correct URL). Investing in SEO will give a drastic increase in sales as the net is vastly growing, and with its growth, so will consumers.
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